Everything you need to know about marketing qualified leads (MQL) They’re only three letters, but what’s behind them is so much more. You’ve probably seen MQL somewhere before, but what if we get to understand it? A marketing qualified lead (MQL) is a lead who has expressed interest in your products or services, more generally […]

What if social media disappeared from this world? Even the thought of it is scary, right? With social media’s growing contribution to the success of brands and businesses, it’s hard to imagine a world without Facebook, Instagram, and other social media platforms. Social media is quickly becoming the gateway to global markets and opportunities, not […]

How to create innovative content plans? Sharing content is not just about keeping it interesting anymore. Your content should always be brief and engaging to maintain your audience’s attention. When your target audience has developed a habit of skipping or ignoring certain content as a result of being flooded with advertisements everywhere. They look like […]

Digital Marketing and Performance Marketing In the last decade, digital marketing has come a long way. It’s now more crucial than ever for businesses to find their target audience and connect with them on an emotional level, as well-saturated social media platforms make it easier than ever before! Performance Marketing takes these strategies one step […]